Discover our new arrivals

3 Reasons Why:

Atoof was founded by Maya and Daniella, two best friends whose bond spans over two decades. United by their deep-rooted connection to Jewish tradition and their quest to infuse meaning into everyday rituals, they embarked on a journey to redefine Judaica. Inspired by their Moroccan and Eastern European heritage, they sought to fill a void in the market for beautifully artisanal ritual objects. Each ATOOF piece is meticulously handcrafted by global artisans, embodying hours of devotion and intention. With a mission to elevate and honor tradition, Atoof invites you to embrace these heirloom-quality treasures and pass down their legacy for generations to come.

1. Exceptional Craftsmanship

In today's fast-paced world, where trends come and go in the blink of an eye, exceptional craftsmanship stands as a beacon of enduring value and timeless elegance. At Collecto, we celebrate the artisans whose meticulous skill and dedication breathe life into every stitch, every brushstroke, and every intricate detail. In an era of mass production and disposable goods, the significance of craftsmanship cannot be overstated—it represents a commitment to quality, authenticity, and sustainability. We love Atoof's Challah covers because each piece is meticulously crafted. They tell a story of tradition and heritage, inviting us to slow down, appreciate beauty. In a world inundated with fleeting trends, exceptional craftsmanship remains a steadfast symbol of enduring beauty and unparalleled artistry.

- Editor's Picks -

2. Preserving Traditions

Preserving Judaica traditions at the table is not just about maintaining customs; it's a profound act of honoring heritage, enriching our lives, and connecting with generations past and present. Each of Atoof's Challah Covers, carries with it a rich tapestry of history and meaning, woven through centuries of tradition. At Collecto, we understand the significance of these timeless traditions and their role in shaping our identity and sense of belonging. By incorporating Atoof into our table settings, you are able to infuse meals with spirituality, intention, and a deep appreciation for our cultural legacy. Honoring Judaica traditions at the table is a celebration of continuity, community, and the enduring power of faith.

3. Founded by women

Female-founded businesses represent a powerful force for innovation, inclusivity, and empowerment. Their mission to create ritual objects that resonate deeply with users and imbue everyday rituals with profound meaning speaks to the transformative potential of female entrepreneurship. At Collecto, we recognize the invaluable contributions of female founders in shaping the landscape of luxury and craftsmanship. Atoof's commitment to collaboration with global and local artisans not only showcases the diverse talents of women worldwide but also fosters a sense of community and connection across borders. With each meticulously crafted Challah Cover representing hours of labor and love, Atoof embodies the essence of female-led businesses—a dedication to excellence, authenticity, and the preservation of tradition.

- Editor's Picks -